Yearly
Save 50%US$12.50/month
US$149.99 billed annually
Save 50% compared with 12 monthly payments.
Running coach pricing
Your AI running coach, one text away. Same coaching, two ways to pay.
Monthly
US$24.99/month
Billed monthly
Take your training one month at a time.
Join the waitlist for an invite when a spot opens up.
THE COACHING
One coach.
Both plans.
Choose how you pay. The coaching offering is the same with monthly or yearly billing.
| What coach steve offers | What that means for you |
|---|---|
| Coaching by text | Talk with an AI running coach in your messages. Ask about your training without opening a coaching dashboard. |
| A plan around your goal | Designed to build your plan around your running goal, training history and the days you can run. |
| Your training in context | Uses available Garmin training data and what you share to ground the conversation. |
| Room for a changed week | Discuss a proposed plan change in ordinary language when your schedule changes. |
| Guidance you can question | Ask about your session, the reasoning behind it and what the available evidence can tell you. |
Availability depends on enrollment and supported connections. Garmin data coverage varies; a proposed plan change is not an applied change.
A PLAN YOU CAN TALK THROUGH
An old-school app.
A conversation with your coach.
Here, “old-school” means following a plan and reviewing stats in an app. It’s a comparison of experiences, not a verdict on every running app.
On smaller screens, scroll the table to compare both approaches.
| When you want to… | An old-school running app | coach steve |
|---|---|---|
| Understand today’s run | Read the session and its pace targets. | Ask about the session and the reasoning behind it. |
| Talk through a changed week | Review or edit the schedule using app controls. | Explain what changed by text and discuss a proposed adjustment. |
| Make sense of your training | Review activity charts and recorded stats. | Discuss available Garmin data alongside the context you share. |
| Ask a follow-up | Return to the plan or browse in-app guidance. | Continue the coaching conversation in your messages. |
Some running apps also offer adaptive plans and coaching chat. This describes a plan-focused workflow, not measured performance differences or guaranteed training results.
Pricing questions,
answered.
How much does coach steve cost?
US$24.99 per month, billed monthly, or US$149.99 per year, billed annually. All prices are in US dollars.
Is the yearly plan charged monthly?
No. The yearly plan is charged as one US$149.99 payment. US$12.50 is the rounded monthly equivalent, not a monthly charge. Annual billing saves 50% compared with twelve monthly payments.
Do monthly and yearly plans include the same coaching?
Yes. The coaching offering is the same. Choose monthly billing for a shorter commitment or yearly billing for the lower equivalent monthly price.
Is coach steve a human coach?
No. coach steve is an AI running coach. Coaching messages are generated by AI, not a human coach personally texting you.
How is coach steve different from a running app?
coach steve centers the coaching experience on a text conversation about your goal, available training data and the context you share. You can ask about a workout or discuss a proposed change. Some running apps also offer adaptive plans or coaching chat; features vary by product.
Which training-data connections are supported?
Garmin is the initial training-data integration. Available data coverage varies; support for Apple Watch or other wearable connections is not promised here. Coaching happens by text, while setup and account controls can use secure links.
How do I get started?
Use the Text Coach Steve button to join the waitlist. We’re welcoming runners gradually and will send you an invite when a spot opens up. Joining does not start coaching or purchase a subscription.