About
A running plan should have room for your life.

There’s the week you planned. Then there’s the week you actually have. A meeting runs late. A night’s sleep gets cut short. Suddenly, the plan on your calendar doesn’t quite fit.
Why we’re building coach steve
We’re building coach steve for that space between ambition and everyday life. An AI running coach you can text, with your goal at the centre of the conversation.
A plan you can talk through
Tell your coach what’s changed. Ask why a session matters. Work out your next step. Coaching should be something you can talk through.
A name with a story
Our founder, Samuel, named coach steve in honour of Steve Prefontaine. For us, the tribute is about the possibility of finding out what you’re capable of. The goal is yours.
coach steve is an independent product, not affiliated with or endorsed by Steve Prefontaine’s estate.
FAQ
Is coach steve a person?
coach steve is an AI running coach. The name gives the experience a familiar voice; your coaching messages are generated by AI, not a human coach texting you.
Why text messaging?
Because the useful question often comes between everything else: before work, after a run, or when tomorrow’s plans change. We want coaching to fit into that moment.
Who is behind coach steve?
coach steve is being built by Samuel Chenard. It began with a desire for running guidance that can take both training and everyday life into account.
What will I find in Field notes?
Stories about what we’re building, the choices behind the product, and what it means to make coaching part of everyday life.
Keep the
conversation going.
Start with your goal. Tell coach steve what you’re running toward.
Read the field notes ↗